Toronto’s Real Canadian Superstore Puzzles Shoppers with ‘Envelope Gravy’ Signage

Shoppers in Toronto are scratching their heads over a new product label at Real Canadian Superstore, with “envelope gravy” making its debut on grocery store signage. The confusion isn’t just a local issue; it’s sparked international interest, with celebrities and social media users chiming in on the mystery.

British comedian Sarah Millican tweeted a photo of the aisle sign, which lists “envelope gravy” alongside other items like cake mixes and rice crackers. Her tweet quickly gained traction, with other Canadians expressing bewilderment and even taking their own photos of the sign. It turns out that “envelope gravy” is a product from brands like Club House, No Name, or McCormick, which contains a dry mixture that can be turned into gravy by adding liquid and heating it. However, the term “envelope gravy” itself is not common in Canadian lexicon, leading to a mix of confusion and humor.

For expats and digital nomads in Toronto, this quirky product label might offer a humorous glimpse into local grocery culture. While it might seem unusual, it’s a reminder that even in a place known for its diverse and sometimes unexpected products, there’s always something to pique curiosity. So, if you find yourself at Real Canadian Superstore and come across a product labeled “envelope gravy,” don’t be too surprised. It’s just another example of the unique and sometimes puzzling items you might encounter in your daily life here.