José Juan González: The Quality of a Destination Is Also Measured by What Happens and What Doesn’t Happen

Canaragua CEO José Juan González emphasized the importance of proper management of water supply, sanitation, and wastewater treatment for maintaining the competitiveness of tourism in the Canary Islands, particularly in places like San Bartolomé de Tirajana. He highlighted that behind the scenes, a complex infrastructure ensures uninterrupted service, and the quality of a destination also hinges on effectively managed services, such as supply interruptions and sanitation issues. González stressed the need for planning, investment, and technology to ensure visitors don't notice these services, and he emphasized the importance of involving tourists in sustainability efforts.

He questioned whether we overlook water when considering tourism, pointing out that tourists often take access to water for granted, whether using taps in hotels or enjoying swimming pools. However, he noted that behind the scenes lies a complex infrastructure that ensures uninterrupted service. González insisted that the quality of a destination also depends on what does not happen, such as supply interruptions or sanitation issues. If these services are effectively managed, visitors are unlikely to notice them, highlighting the importance of planning, investment, and technology.

There’s a growing awareness among tourists about the limited resources of the islands, although understanding of the complexity behind this remains limited. González observed that visitors are more familiar with concepts like sustainability, but they might not grasp the technicalities involved in ensuring resource availability, especially on an island. He emphasized that tourists can be expected to help conserve those resources, and that sustainability must be a shared responsibility. It’s not about blaming visitors but involving them in the places they choose to visit. Small actions, multiplied by millions, have a significant impact.

Managing water in a popular tourist destination like San Bartolomé de Tirajana is challenging due to its fluctuating tourist population and high service demands, particularly in areas with limited water resources. González stressed the importance of effective management and sustainable practices to ensure the long-term viability of the tourism sector in the Canary Islands.