Historic Golden Signage Restoration Brings Back Santa Cruz de Tenerife's Elusive Charm

The restoration of the historic Golden Signage from the former Pelinor Hotel in Santa Cruz de Tenerife has brought back a piece of the city's commercial heritage. Located at number 8 Bethencourt Alfonso Street, the sign has been successfully salvaged by the association Insula Signa, in collaboration with Hoteles Adonis. This iconic sign, renowned for its pop aesthetic and golden finish, now resides in the Digital Catalogue of Canarian Graphic Heritage.

• The sign is currently under the temporary care of the University of La Laguna while its preservation is secured after the restoration process.
• Insula Signa focuses on protecting the graphic heritage of the Canaries, particularly historic commercial signage and other visual elements that reflect the urban memory of the islands.
• The recovery of the Hotel Pelinor sign is vital for preserving a key aspect of Santa Cruz’s commercial and hotel identity.

Residents and visitors in Santa Cruz de Tenerife can now admire and appreciate this unique piece of the city's history, adding a touch of nostalgia and charm to the area.