AI Staging in Real Estate: A Growing Trend in Montreal

Artificial Intelligence (AI) is making its mark in the Canadian real estate market, with a particular focus in Montreal. Over the past year, Daily Hive Urbanized has noticed an increase in listings that feature AI-generated or virtual staging. These listings may include furniture that doesn't exist, potential layouts, or even AI-created people, as seen in a recent Ontario listing that sparked debate on social media.

The rise of AI staging raises questions about transparency and the accuracy of property listings. In June 2026, the Canadian Real Estate Association (CREA) released a statement supporting the use of 'responsible AI use' in the industry, emphasizing the need for transparency, accuracy, and accountability. However, the realtor code, last updated in April 2023, does not explicitly address AI.

While some realtors like Theresa Kerr from Century 21 in Ontario see AI staging as a cost-effective way to showcase a home’s potential, others are concerned about the honesty and accuracy of such listings. The debate continues, with some residents finding AI staging useful, while others believe it should be illegal.