Tulum Real Estate Market: Retirees and Remote Workers on the Rise

The Tulum real estate market experienced a significant drop in home sales, with the market now turning to retirees and remote workers as potential buyers. With visitor numbers down and Airbnb revenue falling, the market is looking for new sources of demand. Specialists predict that retirees and remote workers will play a key role in revitalizing the Tulum real estate market in the coming years.

• Home sales in Tulum dropped 50.9% from 3,487 units in 2023 to 1,711 in 2025.
• Tulum received 879,229 tourists between January and July 2026, 8.6% fewer than in the same period of 2025.
• Average Airbnb revenue in Tulum fell 14% in 2026 compared to 2025.
• Property prices in Tulum have fallen about 14% over the past year.

Specialists, including Eduardo Moya Vallejo from InfoHabitat and Juan Vega from Habitaria, attribute the slowdown to various factors such as speculation, expensive services, and a lack of urban planning. They predict that retirees and remote workers will be the next wave of buyers, leading to a potential revival of the Tulum real estate market.