Reeco Expands in Miami: AI-Powered Procurement for Hotels

Reeco is rapidly expanding its presence in Miami, bringing innovative AI solutions to hotel procurement.

As the company's local team has grown from two to 27 employees over the past two years, Reeco is setting its sights on becoming a leading force in hotel technology. With nearly 1,000 hotels now using its platform across North America, Reeco's AI-powered shopping cart is transforming the way hotels manage their inventory and payments. Miami's strategic position as the company's headquarters is solidifying its growth trajectory.

Founder Henrik Shimony and CTO Omri Shalev have developed an AI system that suggests what hotels should order based on their existing inventory and operational needs, moving purchasing from a manual process to one where software handles routine decisions. This shift is crucial for an industry still grappling with paper-based purchasing processes. Miami's strategic position as the company's headquarters is solidifying its growth trajectory.