Cancún's Cultural Shift: Are We Ready for the Audience’s Eye?

In the last few years, Cancún has transformed from a land of the blind, where the one-eyed could reign, to a place with a growing cultural scene. From Ícaro to LUX and beyond, the city has seen a rise in theatrical productions and cultural events. Yet, as we move forward, the question looms: are we prepared to decide what our audience should see?

The new cultural administration has made significant strides, but now we must address the criteria that determine which independent productions get the chance to perform in our theaters. Who values their artistic quality? How do we distinguish between educational showcases and professional performances? These decisions shape our cultural narrative and the image of our city to the world.

As we aspire to attract cultural tourists, our stage must become reliable and trustworthy. We need to ensure that our audience sees what we want them to see, and that our choices reflect the values and goals of our community.